To Fight Pet Obesity freshfetch Pet Foods is re-thinking how we feed our dogs

The American Dog reports

In 2007, Chef Mike Smith was preparing foods fit for the dis ­criminating customers on Los Angeles' Restaurant Row. After polishing his skills in kitchens like the Four Seasons Hotel in Beverly Hills, Mike got a phone call.

That call came from Jay Smith, now the CEO of fresh-fetch Pet Foods. It changed Mike"˜s and Jay's lives, and now it's changing the options for savvy dog owners every day. From that telephone call came a wellspring of unpro ­cessed, whole foods made nutritionally right for dogs. To ­day, freshfetch delivers it's wholesome Real Meals for Dogs across Southern California, and is branching out across the United States.

Mike, now the Executive Chef for freshfetch says, "from the start, we wanted to shake things up and renew the old advantages of whole, Chicken
real foods for dogs. So, we became the first pet food company to use fa ­miliar Nutrition Facts labels like those used on human foods. And, we package our food by cal ­ories, not by weight, so that pet owners can easily know how many calories they're feeding, even
when switching between protein types." Now, the two are teaming up with Dr. Ernie Ward, Jr., to spread the word about how whole foods help keep dogs healthy. "When we met Dr. Ernie, we thought he must be reading our mail" Jay says with a grin, "so we're happy to be teaming up."

Dr. Ernie's hybrid diet, which recommends whole foods, and his emphasis on knowing how many calories we sup ­ply in our dogs' diets are two concepts that lie at the heart of freshfetch Pet Foods' core mission of bringing whole, unprocessed foods back, and making it convenient to feed whole foods for better health.

But, whole food isn't just for obese dogs. Lessons learned from raw feeding, including the importance of pure meat proteins, and adding what meat lacks, like the benefits of cancer-fighting and disease preventing fresh vegetables, fruits and fatty acids, make freshfetch meals smart, pure,
simple food.


Learn more or order online at freshfetchpetfoods.com.