Facebook Has More Than 400 Million Users

By Jamie M Downey
Publisher Of THE American Dog Magazine

Is your company getting a piece of the Facebook pie which has more than 400 million active users worldwide?

There are other social media sites such as Twitter, Youtube, Friendster, and MySpace, but Facebook is clearly the most popular social networking site for personal use as well as business use. If you’re astute, your business will utilize all the benefits that are possible by engaging in a social media campaign which will help generate leads, multiply sales, build brand awareness, increase traffic to your company Web site, and generate exposure for your business! Not to mention, give your company a competitive edge over your competition if they’re not as tech-savvy as your biz.

By embarking on a Facebook social me­dia marketing plan for your business you can converse directly with your customers and find out their likes, dis­likes, product feedback, their thoughts on your customer service, their preferences, and conduct market research to find out exactly who your customer is. This is huge—your own focus group to conduct market research with your customers to identify their needs and examine their reaction to your product or your competitors’ product.  

This is also a great opportunity to meet and connect with potential new shop­pers, and a way to stay connected and engage in conversations with your current customers. Make sure you’re posting relevant content that will be in­teresting to your customers. Try to ask questions so your audience will want to join in on the conversation. The more interesting content you publish online, the more people will want to share it with their friends, which in turn will lead to more online exposure for your business.

You are really missing the boat and op­portunities if you don’t have a Facebook fan page for your business. But, more importantly, you need to get a fan base where you can interact with an audi­ence. There are people out there that just blog or handle social media on a full-time basis, it’s that important a job. Many progressive companies will hire someone specifically to handle their social media, or dedicate an in-house employee to chat online with custom­ers, blog about their new products, and keep customers current with everything going on with their business.

If you haven’t created a social media campaign yet, right now is the perfect time to get online and start one!

*Jamie Downey, Publisher of The American Dog Magazine hit her 5000-friend limit a long time ago. Her dog, Chester Downey, has his own personal friend page with almost 2500 friends, and a fan page, Bad Boy Chester, with 1500 fans. American Dog Magazine has over 6000 fans and growing!

Become a fan of American Dog Magazine on Facebook or follow us on Twitter at theamericandog.